This Privacy Policy describes how your personal information is collected, used and shared when you visit or shop at www.ohyouprettythings.ch (the “Site”).

PERSONAL INFORMATION WE COLLECT
When you visit the Website, we automatically collect certain information about your device, including information about your web browser, IP address, time zone and some of the cookies installed on your device. When you browse the Site, we also collect information about the individual web pages or products you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as “Device Information.”

We collect device information using the following technologies:
- Cookies" are data files stored on your device or computer that often contain an anonymous unique identifier. For more information about cookies and how to disable cookies, please visit http://www.allaboutcookies.org.
- Log files track actions on the website and collect information such as your IP address, browser type, Internet service provider, referring and exit pages, and date and time stamps.
- "Web beacons", "tags" and "pixels" are electronic files that record information about how you browse the Website.

When you make a purchase or attempt to make a purchase through the Site, we also collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, email address and phone number) . We refer to this information as “Order Information.”

When we refer to “personal information” in this Privacy Policy, we mean both device and order information.

HOW DO WE USE YOUR PERSONAL INFORMATION?
We generally use the order information we collect to fulfill orders placed through the Site (including processing your payment information, arranging shipping, and sending you invoices and/or order confirmations). Additionally, we use this order information to:
- To communicate with you;
- to screen our orders for potential risk or fraud; and
- if it corresponds to the preferences you have communicated to us, to provide you with information or advertising about our products or services.

We use the device information we collect to identify potential risks and fraud (in particular, your IP address) and to generally improve and optimize our website (for example, by producing analytics about how our customers browse the website and interact with it, and to evaluate the success of our marketing and advertising campaigns).

SHARING YOUR PERSONAL INFORMATION
We share your personal information with third parties to help us use your personal information as described above. For example, we use Shopify to run our online store - you can read more about how Shopify uses your personal information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to understand how our customers use the website - you can read more about how Google uses your personal data here: https://www.google.com/intl/en/policies/privacy/. You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

BEHAVIOR-BASED ADVERTISING
As described above, we use your personal information to provide you with targeted advertising or marketing communications that we believe may be of interest to you. For more information about how targeted advertising works, please visit the Network Advertising Initiative ("NAI") educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
In addition, you may opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal: http://optout.aboutads.info/.

DO NOT TRACK
Please note that we do not change our website's data collection and use practices when we see a "Do Not Track" signal from your browser.

YOUR RIGHTS
If you are a European resident, you have the right to access the personal information we hold about you and to request that your personal information be corrected, updated or deleted. If you would like to exercise this right, please contact us using the contact information below.

If you are a European resident, please note that we process your data to fulfill contracts with you (for example, when you place an order through the Website) or to pursue our legitimate business interests listed above. Please also note that your information will be transferred outside of Europe, including Canada and the United States.

DATA STORAGE
If you place an order through the Site, we will retain your order information for our records until you ask us to delete this information.

CHANGES
We reserve the right to update this privacy policy from time to time, e.g. B. to take into account changes in our practices or other operational, legal or regulatory reasons.

CONTACT
If you would like more information about our privacy practices, have any questions, or would like to make a complaint, please contact us by email at Salut@ohyouprettythings.ch or by post using the contact details provided below:

Oh You Pretty Things
Blüemli Morgen, Allschwilerstrasse 35, 4055 Basel, Switzerland