We are a family-run company that, since its founding in 2016, has made it its mission to present you with the best of the latest and already established niche brands through a curated, carefully selected range of natural cosmetics.

Brands that align with our ethical and sustainable values and whose founders share our stance. With the most effective products that do without much fuss and only use the best natural ingredients.

This includes face care, body care, intelligent make-up (Color with Care), gender-neutral care, room fragrances, perfumes, little helpers and accessories, as well as many great gift ideas.

That it should also look beautiful in the bathroom cabinet is another characteristic of our range. We believe that great product design spreads good cheer in the morning, and therefore, we also select our natural cosmetic brands based on aesthetic aspects.

Our goal is to regularly update our product range and offer you the most innovative skincare and green beauty products. None of our products contain toxic chemicals or harmful ingredients often found in most mass-produced cosmetics today.

Nevertheless, important to know:

In addition to organic skincare, we also carry clean beauty brands: MUTI, Mani, and Mantle. This means they contain synthetic ingredients from the food industry that help natural active ingredients penetrate the skin better and thus perform to their maximum potential.

We also offer sun care products that use synthetic filters. These have the advantage of not leaving a white film, unlike physical filters. Are you unsure which sun protection is right for you? Feel free to write to us – we'll find the best sun protection for you together!

We know how difficult it can sometimes be to navigate the jungle of new releases or to switch from conventional cosmetics to natural cosmetics. Therefore, we would like to support you and offer free one-to-one sessions with our founder Rahel Morgen. This can be a Zoom call, a phone call, or a visit to your home, entirely according to your wishes.

From September 2023, we will be working with Wohnwerk Basel, who will lovingly pack and ship your package for you. Wohnwerk has been committed since 1917 to ensuring that people with disabilities can naturally participate in social life. With this collaboration, we jointly support Wohnwerk in enabling people to develop their potential and experience themselves as independent and self-sufficient.

Last but not least, we firmly believe that animals should be treated with equal rights and respect. For this reason, all our brands are "Cruelty Free" and none of our products have been tested on animals.
Our founder Rahel Morgen is a member of PETA and thus a portion of the proceeds is donated to the animal welfare organization.

Would you like to know in general why natural cosmetics are so good for you and the environment? You can find all the essential information on the subject and hopefully some exciting insights here.