Lengthening Mascara

What skin type is the Lengthening Mascara suitable for?

• Short lashes – provides visual lengthening all the way to the tips
• Fine lashes – defines and separates without weighing them down unnecessarily
• Straight lashes – supports a naturally curved look
• Sensitive eyes – the fragrance-free formula was specially developed for sensitive eyes
• Natural makeup looks – ideal for a fresh, well-groomed eye look in everyday life

In short: The ideal mascara for anyone who loves visibly longer, beautifully separated lashes while also valuing a reduced, nourishing formula.

Lengthening Mascara – More length, more definition, fewer compromises.

Long, perfectly separated lashes don't have to look artificial. PURE U.'s Lengthening Mascara features a lightweight, nourishing serum texture that coats each individual lash, providing natural length, definition, and curl. Plant-based waxes are at the heart of the formula, coating the lashes evenly and giving them structure. Carnauba wax and myrica fruit wax provide hold, while pullulan, a plant-derived film former, creates an even, defined finish.

Jojoba oil complements the formula with nourishing lipids and helps keep lashes supple. Panthenol, also known as provitamin B5, helps retain moisture and leaves lashes feeling nourished.

Deep black iron oxide pigments add expression and definition without the need for synthetic dyes. The result: visually lengthened, cleanly separated lashes with natural volume and long-lasting hold – without a heavy or overloaded finish.

Active ingredients & benefits of the Lengthening Mascara:

• Carnauba wax – plant-based wax that coats the lashes, provides structure, and helps the mascara hold
• Myrica fruit wax – provides a smooth texture and helps the mascara apply evenly
• Jojoba oil – nourishes lashes with valuable lipids and keeps them supple
• Panthenol – helps retain moisture and adds nourishing properties to the formula
• Pullulan – plant-derived film former that coats lashes evenly and provides definition
• Glycerin – moisturizes and helps maintain a smooth texture
• Olive oil-based esters – provide a pleasant consistency and help the mascara apply evenly
• Iron oxides – mineral color pigments that give lashes an intense black color

What makes the Lengthening Mascara so special:

• Combines the benefits of a lengthening mascara with a nourishing serum formula
• Defines and separates lashes for a naturally expressive look
• Provides visual length, curl, and subtle volume
• Long-lasting hold without smudging
• Nourishing combination of jojoba oil and panthenol
• Plant-based waxes provide structure and definition
• Deep black pigmentation with iron oxides
• Specially developed for sensitive eyes
• Fragrance-free
• Free from silicones, parabens, and PEG
• 97% of natural origin
• Vegan and cruelty-free
• Made in Germany

In short: A natural serum mascara that combines visible length, precise definition, and nourishing ingredients – for beautiful lashes from morning to night.